BritainNow.uk is committed to factual accuracy and editorial independence. Our fact-checking policy sets out the standards and procedures we follow to verify information before publication, ensuring our reporting is trustworthy and reliable for readers across Britain. This policy is overseen by our Editor-in-Chief, Jonathan Ellery, and our Standards & Fact-Checking Lead, Oliver Reeves.
What do we verify before publication?
We verify all factual claims that are central to a story before publication. This includes official statistics, data claims, financial figures, political statements, legal claims, health claims, and any information involving minors, public safety, or privacy concerns. Our verification process is proportionate to the claim’s significance and potential impact.
For official statistics, we consult the original source — such as the Office for National Statistics, HM Treasury, or the Home Office — rather than relying on secondary reporting. Financial figures are cross-checked against company filings at Companies House or regulatory announcements. Political statements are verified against Hansard, official press releases, or recorded interviews. Health claims are reviewed against guidance from the NHS, the Medicines and Healthcare products Regulatory Agency (MHRA), or peer-reviewed studies. Stories involving minors or public safety are handled with particular care, and may require additional editorial review by Oliver Reeves before publication.
What is our source hierarchy?
We operate a clear source hierarchy to guide our verification decisions. At the top are official government data, court documents, company filings, and expert testimony from recognised authorities. Next is first-hand reporting by our own journalists, followed by verified public statements from named individuals or organisations. We link directly to primary sources where possible, and maintain a dedicated Sources & Standards page explaining our approach in detail.
Rumours and speculation are always clearly labelled as such and are never presented as fact. If we report on an unverified claim — for example, a developing news story — we explicitly state that the information has not been independently confirmed and explain what steps we are taking to verify it. We avoid anonymous sourcing unless there is a clear editorial reason, such as protecting a whistleblower or a vulnerable source, and only then after responsible verification by the Standards & Fact-Checking Lead.
Who is responsible for what we publish?
Our Editor-in-Chief, Jonathan Ellery, oversees all editorial policy, publication decisions, and content quality. The Standards & Fact-Checking Lead, Oliver Reeves, reviews sensitive articles and oversees fact-checking, source verification, and corrections. Each article is assigned to a named editor or correspondent — such as Thomas Whitmore for politics or Charlotte Foster for business — who is responsible for the accuracy of their reporting. All published editorial content is reviewed by a human editor before going live.
What you can expect from us
You can expect that every article published by BritainNow.uk has been subject to a verification process appropriate to its subject matter. We do not publish unsubstantiated claims, and we clearly distinguish between news reporting, analysis, opinion, and sponsored content. Our commercial relationships — including display advertising, affiliate links, and sponsored content — never determine editorial conclusions. Sponsored or commercial material is clearly labelled, and affiliate links are disclosed in accordance with our Advertising & Affiliate Disclosure.
How do we handle mistakes?
If we make a mistake, we correct it promptly and transparently. Our Corrections Policy sets out how errors are identified, assessed, and corrected. Readers can report potential errors or inaccuracies by emailing factcheck@britainnow.uk. Oliver Reeves reviews all correction requests and ensures that any necessary changes are made and clearly noted on the article. We also maintain a record of significant corrections for transparency.
How do we use AI and automation?
Digital tools may support research, editing, formatting, translation, metadata, headline options, summaries, and transcription. However, all published editorial content is reviewed by a human editor. AI must never fabricate quotes, sources, interviews, bylines, author experience, or expert profiles. Our full approach is detailed in our AI & Automation Policy.
Questions or concerns?
If you have a question about our fact-checking process or wish to report a potential inaccuracy, please contact our Standards & Fact-Checking Lead, Oliver Reeves, at factcheck@britainnow.uk. For general editorial enquiries, email editorial@britainnow.uk. For complaints that are not resolved through our fact-checking process, please see our Complaints Procedure. You can also read our full Editorial Policy and meet our team on our Our Team page.