AJ Pritchard first came into public view as a competitive Latin dancer before becoming a household name on primetime British television. Known for his four-year stint on Strictly Come Dancing and appearances on shows like Britain’s Got Talent and Celebrity SAS: Who Dares Wins, Pritchard has since moved beyond dance into presenting, business, and social media.
Born Alex Joseph Pritchard on 5 November 1994, he grew up in Stoke-on-Trent and began dancing at the age of 12. From early competition success to reality TV fame, his career has taken several notable turns. This article provides a fact-based look at his background, family, relationships, and what he is doing now.
Who Is AJ Pritchard? Biography and Background
- AJ Pritchard rose to fame as a professional dancer on Strictly Come Dancing (2016–2019).
- He is currently active on social media and involved with investment platform Fintinvest and social app WeAre8.
- His girlfriend Abbie Quinnen suffered burns in a 2024 social media stunt incident.
- He and his brother Curtis Pritchard have built a joint brand as dancing siblings.
| Field | Details |
|---|---|
| Full Name | Alex Joseph Pritchard |
| Date of Birth | 5 November 1994 |
| Age | 30 (as of 2025) |
| Height | 5 ft 8 in (1.73 m) |
| Nationality | British |
| Occupation | Dancer, choreographer, TV personality |
| Known For | Strictly Come Dancing, Britain’s Got Talent |
| Partner | Abbie Quinnen (ex); Zara Zoffany (engaged March 2025) |
| Brother | Curtis Pritchard (dancer, Love Island) |
| Instagram Handle | @aj11ace |
| Notable TV Shows | Strictly Come Dancing, Britain’s Got Talent, I’m a Celebrity, Celebrity SAS |
Who Is Curtis Pritchard?
Curtis Pritchard is AJ’s younger brother and also a professional dancer. Curtis found his own television fame after appearing on Love Island. The two brothers have worked together on various projects, including guest choreography and joint brand appearances. According to Wikipedia, Curtis and AJ have leaned into their identity as a dance duo in the public eye.
How Tall Is AJ Pritchard?
His height is listed at 5′ 7½″ (1.71 m) according to his IMDb biography, though other sources have rounded this to 5 ft 8 in. Multiple profiles agree that he stands in the region of 1.71 to 1.73 metres.
What Is AJ Pritchard Doing Now? Current Projects and News
Since leaving Strictly Come Dancing in 2019, AJ Pritchard has shifted his focus toward business and digital media. He has been publicly associated with Fintinvest, an investment platform, and the social app WeAre8. His Instagram presence remains active and he uses it for brand partnerships and personal updates.
In 2024, he generated headlines when his then-girlfriend Abbie Quinnen was injured during a social media stunt. The Independent reported on the incident, which involved a fire-related mishap that led to hospital treatment. Media coverage around the event was extensive but AJ and Abbie have largely kept further details private.
AJ Pritchard is not currently a regular performer on Strictly Come Dancing. He has transitioned to entrepreneurial work and remains active on television through guest spots and new reality projects. According to TV Insider, he is involved in the show Dancing With the Stars: The Next Pro as of late 2024.
Does AJ Pritchard Have an Instagram?
Yes. His verified Instagram handle is @aj11ace, where he posts a mix of personal updates, promotional content, and fitness-related material. The account has been active since his early Strictly days and remains his primary social channel.
Who Is AJ Pritchard’s Partner? Relationship and Personal Life
AJ Pritchard was in a long-term relationship with Abbie Quinnen, a dancer and influencer. Multiple sources, including Famous Birthdays, state that the relationship lasted about four years and ended in 2022. The split was relatively low-profile, but both have moved on publicly.
There is some confusion online about whether AJ Pritchard has a wife or a girlfriend. As of the latest available information, AJ is not married. He was in a relationship with Abbie Quinnen until 2022, and one source (TV Insider) reported an engagement to Zara Zoffany in March 2025. This has not been confirmed across multiple outlets.
What Happened to AJ Pritchard’s Girlfriend Abbie Quinnen?
In mid-2024, Abbie Quinnen suffered burn injuries during a stunt that was being filmed for social media. News outlets such as the Independent covered the incident. She was hospitalised but has since recovered. AJ was with her at the time according to press reports.
AJ Pritchard on Strictly Come Dancing and Other TV Shows
AJ Pritchard joined the professional cast of Strictly Come Dancing in 2016 and remained with the show for four consecutive series. His celebrity partners included Claudia Fragapane, Mollie King, Lauren Steadman, and Saffron Barker. According to the BBC Strictly profile, his best result was reaching the semi-final with Claudia Fragapane in 2016.
Did AJ Pritchard Appear on Britain’s Got Talent?
Yes. Before his Strictly career, AJ and his dance partner Chloe Hewitt auditioned for the seventh series of Britain’s Got Talent in 2013. They reached the semi-finals. The pair were multiple-time National Youth Latin Champions and also won the European Youth Latin Championship.
Was AJ Pritchard on SAS Who Dares Wins?
AJ participated in Celebrity SAS: Who Dares Wins in 2022 and made it to the final. The show, which tests celebrities through gruelling physical and psychological challenges, marked a shift from his dance background. He also appeared on I’m a Celebrity…Get Me Out of Here! in 2020.
Career and Life Timeline of AJ Pritchard
- 1994: Born in Stoke-on-Trent, England, on 5 November.
- 2013: Auditioned for Britain’s Got Talent (series 7) and reached the semi-finals.
- 2016–2019: Professional dancer on Strictly Come Dancing, reaching the semi-final in his first year.
- 2020: Appeared on I’m a Celebrity…Get Me Out of Here!.
- 2022: Reached the final of Celebrity SAS: Who Dares Wins.
- 2024: Girlfriend Abbie Quinnen injured in social media stunt; news coverage follows.
What Is Certain and What Remains Unclear About AJ Pritchard?
| Established Information | Information That Remains Unclear |
|---|---|
| AJ Pritchard is not married; his long-term partner was Abbie Quinnen. | Whether he is currently engaged to Zara Zoffany is reported by only one source. |
| His brother Curtis Pritchard is also a dancer and TV personality. | Exact details of his business ventures (Fintinvest, WeAre8) are not widely documented. |
| He is no longer a professional dancer on Strictly Come Dancing but remains active in entertainment. | Whether he will return to a regular TV role is not confirmed. |
How Has AJ Pritchard’s Career Evolved?
AJ Pritchard’s career trajectory shows a move from competitive dance to reality TV and business. After his time on Strictly ended in 2019, he pivoted toward presenting and digital ventures. Media coverage in 2024 brought renewed attention to his personal life, particularly through the incident involving his former girlfriend. He continues to be described in profiles as an entertainer who has successfully diversified beyond dance.
His brother Curtis Pritchard, who appeared on Love Island, has also remained in the public eye. Together they have positioned themselves as a sibling duo within the British entertainment landscape.
Where Do the Key Facts About AJ Pritchard Come From?
AJ started dancing at age 12 and, with partner Chloe Hewitt, won multiple National Youth Latin Championships and the European Youth Latin Championship.
— BBC Strictly Come Dancing Archive
He appeared on I’m a Celebrity…Get Me Out of Here! in 2020 and was a finalist on Celebrity SAS: Who Dares Wins in 2022.
— Champions Speakers Agency Profile
The information in this article draws on sources including Wikipedia, BBC Strictly archives, TV Insider, the Independent, Famous Birthdays, IMDb, and the Champions Speakers agency profile. You can also find updates via his official Instagram account @aj11ace.
What’s Next for AJ Pritchard?
Based on publicly available information, AJ Pritchard appears to be focused on social media growth, brand partnerships, and his business interests in Fintinvest and WeAre8. A potential return to regular television has not been ruled out, but no formal announcements have been made. For a similar profile on another dance personality, see Karen Strictly – Biography, Relationship Status & 2025 Win. For a look at another entertainment figure, read Kimberley Walsh – Husband, Children, and Girls Aloud Career.
Frequently Asked Questions About AJ Pritchard
How old is AJ Pritchard?
AJ Pritchard was born on 5 November 1994, making him 30 years old as of 2025.
What is AJ Pritchard’s height?
AJ Pritchard is 5 feet 7½ inches (1.71 m) tall according to IMDb.
Does AJ Pritchard have a wife?
No, AJ Pritchard is not married. He was in a long-term relationship with Abbie Quinnen. One source reports an engagement to Zara Zoffany in March 2025.
What is AJ Pritchard’s Instagram?
His Instagram handle is @aj11ace.
Did AJ Pritchard win Strictly Come Dancing?
He did not win. He was a professional dancer on the show from 2016 to 2019 and reached the semi-final with Claudia Fragapane.
Is Curtis Pritchard related to AJ Pritchard?
Yes, Curtis Pritchard is AJ’s younger brother and also a professional dancer.
Did AJ Pritchard appear on Britain’s Got Talent?
Yes. He auditioned with Chloe Hewitt in 2013 for series 7 and reached the semi-finals.
What happened to AJ Pritchard on SAS: Who Dares Wins?
He participated in Celebrity SAS: Who Dares Wins in 2022 and made it to the final.
What is AJ Pritchard doing now?
He is active on social media, involved with business ventures Fintinvest and WeAre8, and has been linked to Dancing With the Stars: The Next Pro.
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Henry Morgan is Senior Reporter at BritainNow.uk, covering breaking UK news and political stories across the country.