Sara Davies has built a business empire from a university bedroom, become the youngest female investor on BBC’s Dragons’ Den, and dazzled the nation on Strictly Come Dancing. This article explores her age, net worth, family life, accent, and the key milestones that define her career.
Born in County Durham, Davies grew up surrounded by a family that encouraged her entrepreneurial instincts. She studied Business Management at the University of York, where she graduated with First Class Honours. It was during her time at university that she founded Crafter’s Companion, a company that would grow into a global craft supplies business.
Davies joined Dragons’ Den in 2019 as the show’s youngest female investor. Before that, she had built Crafter’s Companion from a small startup into a company exporting to more than 40 countries. She also competed on Strictly Come Dancing in 2021, reaching week 7 of the competition.
Who Is Sara Davies? – Biography, Early Life and Career
| Full Name | Sara Davies MBE (née Johnson) |
| Born | 23 April 1984, County Durham, England |
| Known For | Founder of Crafter’s Companion, Dragons’ Den investor, Strictly Come Dancing contestant |
| Net Worth | Not publicly disclosed; company described as a multimillion-dollar enterprise |
The following insights summarise the most notable aspects of Sara Davies’ background and career:
- Sara Davies built a craft supply empire from a university bedroom, later becoming the youngest female investor on Dragons’ Den.
- Her accent is a warm, engaging Northern English accent with roots in County Durham and Northamptonshire.
- She has written three books: We Can All Make It (2022), Craft Your Year with Sara Davies: The Crafting Bible (2023), and The Six-Minute Entrepreneur: 52 Short Lessons for Long-Term Business Success (2025).
- Married to Simon since September 2007; the couple have two sons, Oliver and Charlie.
- Her net worth is often cited in tabloids but has not been independently verified in any public filing.
| Attribute | Detail |
|---|---|
| Age | 42 (born 23 April 1984) |
| Height | 5 ft 4 in (approx) |
| Spouse | Simon (married September 2007) |
| Children | Two sons (Oliver and Charlie) |
| Education | University of York (Business Management, First Class Honours) |
| Business | Crafter’s Companion (founded 2005) |
| TV Role | Dragons’ Den investor (2019–present), Strictly Come Dancing contestant (2021) |
| Honours | MBE (Member of the Order of the British Empire) in 2016 for services to the economy |
| Company HQ | Newton Aycliffe, County Durham; additional offices in California and Evesham |
What Is Sara Davies’ Net Worth and Business Success?
Sara Davies’ net worth is not publicly disclosed. Her company, Crafter’s Companion, is described as a multimillion-dollar enterprise with more than 200 employees globally. The business exports to over 40 countries and has its headquarters in Newton Aycliffe, County Durham, with additional offices in California and Evesham.
Davies founded Crafter’s Companion in 2005 while still studying at the University of York. Her first product, The Enveloper, was designed to help people create bespoke envelopes for handmade cards. It sold 30,000 units in six months after being featured on Ideal World television. By the time she graduated, the business had a turnover of £500,000.
Crafter’s Companion now employs more than 200 people worldwide and exports its products to over 40 countries, according to sources including Wikipedia and Chartwell Speakers.
How Did Sara Davies Become a Dragon on Dragons’ Den?
Davies joined the Dragons’ Den panel in 2019 during Series 17, replacing Jenny Campbell. At the time, she became the show’s youngest female investor. She has appeared in five series as a “Dragon,” investing in a range of businesses and bringing her experience as a hands-on entrepreneur to the den.
Her journey to the den was unusual: she had previously appeared on the show as an entrepreneur in 2010, pitching her business. That experience gave her a unique perspective on both sides of the investment table.
What Books Has Sara Davies Written?
Davies has published three books. Her first, We Can All Make It (2022), is an autobiography that charts her journey from student entrepreneur to Dragons’ Den investor. In 2023 she released Craft Your Year with Sara Davies: The Crafting Bible, a project book for crafters. Her most recent book, The Six-Minute Entrepreneur: 52 Short Lessons for Long-Term Business Success, was published in 2025.
Who Is Sara Davies Married To? – Family Life and Children
Sara Davies is married to Simon. The couple married in September 2007. While some sources list his surname as Davies, this has not been consistently confirmed across all references. IMDb lists him as Simon Davies, but the couple’s wedding did not involve a change of surname for Sara.
Davies and her husband have two sons, Oliver and Charlie. The family lives in County Durham, where Davies grew up and where her company is headquartered.
Sara Davies has a warm, engaging Northern English accent with roots in County Durham and Northamptonshire. She often refers to her Northern heritage in interviews and public appearances.
Does Sara Davies Have Children?
Yes, Davies has two sons named Oliver and Charlie. She has spoken in interviews about balancing her business commitments with family life, and her children have occasionally featured in her social media posts.
Did Sara Davies Appear on Strictly Come Dancing?
Sara Davies competed in Series 19 of Strictly Come Dancing in 2021. She was paired with professional dancer Aljaž Škorjanec. The couple reached week 7 of the competition before being eliminated. Her participation introduced her to a wider audience beyond the business world.
Davies’ time on the show was widely covered in the press, with many viewers commenting on her energy and enthusiasm. She has since continued to make media appearances, including as a regular contributor to Loose Women and BBC Morning Live, and as a judge on Ultimate Wedding Planner (2023).
Sara Davies did not win Strictly Come Dancing. She was eliminated in week 7 of Series 19 (2021). Some online sources inaccurately suggest she reached the later stages of the competition.
How Did Sara Davies’ Career Timeline Unfold?
- 1984: Born in County Durham, England.
- 2005: Founded Crafter’s Companion while studying at the University of York.
- 2007: Married Simon in September.
- 2010: Appeared on Dragons’ Den as an entrepreneur pitching her business.
- 2016: Appointed MBE for services to the economy.
- 2019: Joined Dragons’ Den as an investor, becoming the youngest female Dragon at the time.
- 2021: Competed on Strictly Come Dancing, paired with Aljaž Škorjanec.
- 2022: Published autobiography We Can All Make It.
- 2023: Published Craft Your Year with Sara Davies: The Crafting Bible.
- 2025: Published The Six-Minute Entrepreneur: 52 Short Lessons for Long-Term Business Success.
What Is Known and Unknown About Sara Davies’ Finances?
| Established Information | Information That Remains Unclear |
|---|---|
| Birth date: 23 April 1984 | Exact net worth figure (no official public disclosure) |
| Married to Simon since September 2007 | Precise annual income from Crafter’s Companion |
| Two sons: Oliver and Charlie | Future business ventures or expansion plans |
| Dragons’ Den investor since 2019 | Exact valuation of Crafter’s Companion |
| Strictly Come Dancing contestant in 2021 | Whether she will appear in future series of Dragons’ Den beyond 2025 |
| MBE awarded in 2016 | Specific details of her investment portfolio |
What Does Sara Davies’ Success Represent?
Sara Davies exemplifies the modern entrepreneurial path from hobby to empire. She built a craft supply business from a university bedroom and grew it into a global company with headquarters in County Durham and offices in California and Evesham. Her Geordie accent and down-to-earth persona have enhanced her media appeal, making her a recognisable figure on British television.
The lack of a definitive net worth figure is common for owners of private companies. Crafter’s Companion is not publicly listed, so its valuation is not a matter of public record. What is known is that the company employs more than 200 people and exports to over 40 countries, giving a strong indication of its scale.
Where to Find Reliable Information About Sara Davies?
Several authoritative sources provide verified details about Sara Davies’ life and career. The following sources were used in compiling this article:
“I’m a product gal at heart – that’s not to say I don’t love the business side, but the product is what drives me.”
Sara Davies, LinkedIn profile
“My brand-new book, Crafting For All Occasions, is now available to pre-order!”
Sara Davies, Instagram (@saradaviescc)
Key sources include Wikipedia, her official website, LinkedIn, Chartwell Speakers, and Get a Peptalk. Her Instagram profile also provides regular updates on her projects and appearances.
For readers interested in other personalities from the Strictly Come Dancing world, articles on Maisie Smith and AJ Pritchard provide additional context about contestants and professionals from the same era.
What Is Sara Davies’ Story?
Sara Davies’ journey from a university bedroom in York to the Dragons’ Den studio is a story of determination, product innovation, and careful business growth. She built Crafter’s Companion around a simple idea, scaled it internationally, and leveraged her success into a television career that has made her a household name. Her story continues to develop through new books, media appearances, and the ongoing growth of her business.
Frequently Asked Questions
What is Sara Davies’ accent?
Sara Davies has a warm, engaging Northern English accent with roots in County Durham and Northamptonshire.
Did Sara Davies win Strictly Come Dancing?
No, she was eliminated in week 7 of Series 19 in 2021, paired with professional dancer Aljaž Škorjanec.
How many books has Sara Davies written?
She has published three books: We Can All Make It (2022), Craft Your Year with Sara Davies: The Crafting Bible (2023), and The Six-Minute Entrepreneur (2025).
What is Crafter’s Companion?
Crafter’s Companion is a craft supplies company founded by Sara Davies in 2005, now exporting to over 40 countries.
Where is Crafter’s Companion based?
The company’s headquarters are in Newton Aycliffe, County Durham, with additional offices in California and Evesham.
How did Sara Davies start her business?
She founded Crafter’s Companion in 2005 while studying at the University of York, starting with a product called The Enveloper.
What awards has Sara Davies won?
She was appointed MBE (Member of the Order of the British Empire) in 2016 for services to the economy.
Is Sara Davies still on Dragons’ Den?
Yes, she joined the panel in 2019 and has appeared in five series as a Dragon. Her current status with the show has not been publicly changed.
What is Sara Davies’ height?
She is approximately 5 ft 4 in tall.
Does Sara Davies have a podcast?
There is no publicly available information confirming that Sara Davies hosts or regularly appears on a podcast.
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Jonathan Ellery is Editor-in-Chief at BritainNow.uk, overseeing editorial policy, corrections, standards, and publication decisions.